There are many ways to grow a startup. How to know which strategy is the most appropriate for the project?
If we are talking about the marketing strategy of a normal start-up, then first, we need to study and research the market, see if there are any analogues. If not, then ask yourself a fair question: "Why? Why did no one in the world thought of such a thing? Were there any prerequisites for this? ". Then it is necessary to competently study all competitors, through SimilarWeb and find out the structure of their traffic, analyze the number of orders. Next, determine your target audience: what these people do, where they hang out, how they are interested in your project, whether these people are investing in your project. Then,, you need to locate yourself and your product properties on the matrix of competitors, differentiation features and how will you position yourself to your target market. And only after that it makes sense to test different channels, do hypotheses, you can find channels that are working for you and will help in scaling your project.